Apple slashes 2nd-gen AirTag price to record low of 21% off
The tracker now costs less than it did during October Prime Day, offering a louder alarm and extended range to iPhone users.
By Tyler Khalil ·
Apple has cut the price of its second-generation AirTag by 21 percent, marking the lowest cost for the device since its release.
The discount pushes the tracker below the price point seen during the October Prime Day event. Apple products rarely see discounts of this magnitude, and historical sales data suggests these specific price reductions do not persist for long periods.
The first-generation AirTag entered the market as a compact Bluetooth device designed to attach to personal items like keys and wallets. Users track these objects through the Find My app, which displays a map and provides directional guidance to locate lost gear. A single battery powers the device for more than one year. Apple introduced the second generation to improve upon that baseline, specifically targeting the difficulty of locating small items buried in clutter.
The newer model features an alarm that is 50 percent louder than its predecessor. This hardware upgrade, combined with a new sound profile, allows the device to be heard more easily in crowded spaces. The second generation also incorporates improved Bluetooth and Ultra Wideband technology. These connectivity enhancements extend the tracking range, enabling users to locate items from greater distances than was possible with the first version.
Apple states the device remains compatible with iPhones running iOS 14 or later. This includes models from the iPhone 12 series through the current lineup. Precision Finding, a feature that uses Ultra Wideband for precise location data, functions optimally on iPhone 15 models and newer. The AirTag pairs with various third-party accessories available on Amazon, including card holders and keychains.
The current pricing makes the device a lower-cost option for travelers who need to monitor luggage and daily carry items. The discount applies to the standard unit, making it a more affordable entry point for users of the Find My network.
Apple has not announced a fixed end date for this specific price cut. The deal is currently live and reflects the steepest reduction in the product's pricing history.
