Oppo Find X10 Pro Max lists at €1,799 in Europe as memory costs climb

Oppo's newest flagship phone carries a €1,799 sticker in Europe.

A 9to5Google reviewer who has used the Find X10 Pro Max for several weeks wrote that the handset performs well, takes strong photos and lasts on battery, but that the figure is hard to accept for a device that does not fold. The phone runs on a MediaTek processor. Samsung's Galaxy Z Fold 8 sells for €1,999 in Europe, putting the Oppo price just under that mark. Samsung's Galaxy S26 Ultra lists at €1,769.

The reviewer attributes the pricing to pressure across the tech industry, pointing to memory costs tied to AI companies, and uses the term "RAMageddon" for the condition. Xiaomi is rumored to face similar pricing for its next European release.

Discussion on Reddit has noted that the Find X10 Pro Max matches the cost of the iPhone 18 Pro Max. Posts there also observe that prices in some regions run higher than others and that the prior Find X9 Ultra remains available for less. The reviewer says they agree with those points and would pick the Find X9 Ultra themselves at a lower price. The Find X9 Pro, the reviewer adds, may be the better buy for many shoppers. Some commenters have stated that the older device ships in Europe with more memory and a larger battery while costing hundreds of euros less; a Find X9 Pro can be found in Europe for roughly €1,000.

Buyers in the UK have reported promotional offers that lowered what they paid. The reviewer writes that such deals do not alter the list price of the Find X10 Pro Max in a market where phone costs are already running high.